A complete brand ecosystem. End-to-end brand identity for Le Pané, a food and lifestyle brand built around warmth, craft, and everyday quality. The project covered the full visual system from logo design and packaging to printed menus, animated digital menus, and mural graphics for the physical space.

Consistency across every touchpoint. The core challenge was to maintain a strong and unified identity across very different applications. The brand needed to feel just as impactful on a paper bag as it did on a wall, a printed menu, or a digital screen each with its own constraints, yet all part of the same visual language.

One cohesive brand experience. The result is a connected and flexible identity designed to move seamlessly between physical and digital environments creating a consistent experience from street-level visibility to screen-based interaction.