BacPay
Building a fintech identity that balances trust, accessibility and innovation.
ACCESSIBILITY
INNOVATION
The Challenge
Build a complete identity for a Tunisian fintech startup introducing a modern approach to fractional payment solutions — while making the brand feel credible, accessible and ambitious from day one.
- TRUST
- ACCESSIBILITY
- INNOVATION
Building the Identity
A SYSTEM BUILT FROM THE GROUND UP.
Visual Language
The visual system combines clean geometric construction with a confident teal-and-navy palette, supporting both credibility and ease of use across fintech touchpoints.
- GEOMETRIC CONSTRUCTION
- TEAL-LED PALETTE
- DIGITAL-FIRST CLARITY
Gallery
ONE IDENTITY. MULTIPLE TOUCHPOINTS.
Recognition
BEYOND THE LOCAL MARKET.
Ingenico
Partnership
BacPay received official recognition from Ingenico following a formal partnership announcement in March 2025, giving the brand international visibility and reinforcing its credibility as a Tunisian fintech startup.
Tools
THE TOOLS BEHIND THE IDENTITY.
Illustrator
Logo · Vector System
Photoshop
Mockups · Visual Assets
