Complete brand identity design for BacPay, a Tunisian fintech startup introducing a modern approach to fractional payment solutions. The project involved building the brand from the ground up, including the logo mark, logotype, color palette, typography system, iconography, gradient accents, and core brand guidelines for both digital and print applications.

Balancing trust, accessibility, and innovation. The challenge was to create a visual identity that could bring these three essential qualities together within the payments industry. Every design decision was made with credibility in mind from the integration of the B and P letterforms to the clean geometric construction of the system and the confidence of the teal-led palette.

A contemporary and credible brand system. The result is an identity that feels ambitious while remaining clear, reliable, and easy to understand positioning BacPay as a local fintech brand with the presence and professionalism of a global player.