LE PANÉ
FULL BRAND IDENTITY
Building a warm, flexible food-and-lifestyle identity that works from packaging and print to motion and physical space.
CRAFT
EVERYDAY QUALITY
A Complete Brand Ecosystem
Le Pané needed one visual language capable of living across very different touchpoints — from takeaway packaging and menus to digital screens and mural graphics inside the physical space.
- WARM & APPROACHABLE
- CRAFT-LED CHARACTER
- CONSISTENT EVERYWHERE
Designed to Live Everywhere
ONE IDENTITY. EVERY TOUCHPOINT.
Across Every Touchpoint
The core challenge was consistency. The brand had to feel equally strong on a paper bag, a printed menu, a wall graphic and a digital screen — each with different constraints but one shared character.
- PACKAGING
- MENUS
- PHYSICAL SPACE
Identity System
FLEXIBLE ENOUGH TO ADAPT. DISTINCTIVE ENOUGH TO STAY RECOGNIZABLE.
The Result
ONE COHESIVE BRAND EXPERIENCE.
One language,
from street to screen.
The final identity moves seamlessly between packaging, print, motion and physical environments — creating a recognizable experience that feels warm, energetic and consistent wherever the customer meets the brand.
Gallery
THE FULL SYSTEM IN CONTEXT.
Tools
THE TOOLS BEHIND THE BRAND SYSTEM.
Photoshop
Mockups · Visual Assets
Illustrator
Logo · Vector System
After Effects
Digital Menu · Motion
