DIGICLUB
REBRAND
Evolving a decade-old tech media brand without losing the identity people already knew.
ONE BRAND
NEXT CHAPTER
The Challenge
DIGICLUB is one of Tunisia’s longest-running tech media brands, shaped by ten years of content, conversation and engagement around innovation. For its 10th anniversary, the brand needed more than a simple refresh.
- PRESERVE RECOGNITION
- INTRODUCE A NEW ERA
- KEEP THE BRAND FAMILIAR
Evolving, Not Replacing
THE DNA STAYS. THE SYSTEM MOVES FORWARD.
Motion as Identity
Instead of treating animation as decoration, motion became part of the brand system — helping DIGICLUB feel more alive, dynamic and native to the platforms where its audience engages most.
- ANIMATED LOGO
- DIGITAL-FIRST MOTION
- CONSISTENT BRAND BEHAVIOR
Identity Gallery
A FAMILIAR BRAND. A SHARPER PRESENCE.
The Result
FAMILIAR ENOUGH TO PROTECT EQUITY. NEW ENOUGH TO SIGNAL MOMENTUM.
A familiar identity,
built for what comes next.
The final system preserves the core DNA of DIGICLUB while introducing sharper structure, stronger motion behavior and a more contemporary presence — respecting the past without freezing the brand in it.
Tools
THE TOOLS BEHIND THE REBRAND.
Illustrator
Identity · Vector System
After Effects
Motion Identity · Animation
