A decade of digital culture and community. DIGICLUB is one of Tunisia’s longest-running tech media brands shaped by ten years of content, conversation, and engagement around innovation. For its 10th anniversary, the brand needed more than a simple refresh. It required an identity that respected its legacy while preparing it for the next chapter.

Evolving, not replacing. I redesigned the core logo system, developed animated versions optimized for digital use, and built a renewed visual language that could move consistently across social media, events, and brand communication. The objective was not to discard what people already recognized, but to evolve it with intention.

A familiar yet forward-looking identity. The final system preserves the core DNA of DIGICLUB while introducing sharper structure, stronger motion behavior, and a more contemporary presence familiar enough to protect brand equity, yet new enough to signal momentum and growth.